Post 2

Over the last 2 weeks we have discussed the different options for a campaign topic and have come to a decision. Our campaign shall inform the public upon the possible consequences of drug use and drug possession within a music festival environment. An idea is being tossed around for myself to film at The Splendour in the Grass festival as I am already attending in the mid-semester break. 

Post 4:

After chatting with the team, and of course our lecturer Toula - we together came up with a few ideas of what to do for our project. Finally! So we've come up with the idea to not really follow the same direction as our campaign (the whole take on the negative side of drugs at festivals). We've decided to do our project more on the experiences of festival goers, so not so much drug related - more on the experience of the music, atmosphere, seeing live artists and bands, meeting people, the atmosphere, summer v. winter festivals, etc.

We haven't decided what exactly we're going to do - whether it is going to be an advertisment, short film, short documentary, etc. We're leaning more towards a short film or documentary, more so a documentary so we can really just so the various experiences of people within festivals.

Post 1

There was no class week 1, I found our lecturer wagging school at the Bienniale.

Post 3:

Drue came up with the suggestion to take footage of the Splendour in the Grass music festival, while also interviewing festival goers about their drug experiences. However, after we emailed the film crew and those in charge of the festival - the response was not what we had expected! We got denied permission to film within the festival unless we had some sort of publicist or media person accompany us as all times. So therefore, that idea went up in flames!

We also came to the conclusion, that it would probably be too difficult to carry camera equipment within the festival and as Drue is staying over night for the 3-day duration of the festival - it'd also be unsafe for the camera equipment as he'd be living in a tent!

So at the moment we are kind of stranded for ideas.. but I'm sure we'll come up with something!

Post 2:

As our campaign focuses on the ramifications of drug use and possession within music festivals, we've decided to give the short film an informal feel and focus on the actual fun of music festivals - such as the music and the atmosphere. Our aim of the film is to show the target demographic that music festivals can be fun without dealing or taking drugs. We've come up with a possible idea to perhaps film at a festival and maybe interview a few different people that attend.

Post 1:

After much deliberation throughout the week, our group has come to a final decision about our campaign idea. We have decided to do a campaign focused on the ramifications of drug use and drug possession, specifically within music festivals. Therefore, a possible idea that we have to implement into our short film, is perhaps footage from music festivals. So that we can get the target market (Gen Y) intersted in watching the film - music is always appealing!